Family-friendly policies are part of WDR mediagroup's corporate philosophy. A wide range of initiatives is available to help employees meet their commitments to both their career and their family.

WDR mediagroup has been awarded several times for its initiatives and since 2005 has been certified by the 'audit berufundfamilie' [career and family audit]. It has also been recognised for the diversity of its workforce.

The audit berufundfamilie is an initiative by the non-profit Hertie Foundation. It helps companies to implement a sustainable, family-friendly HR policy. Recommended by major German trade unions, it assesses the scope for family-friendly policies and offers companies tailored solutions. WDR mediagroup first received the audit's basic certification back in 2005, since then certification has been reconfirmed many times, most recently in March 2015.

Germany's Federal Ministry of Family Affairs, Senior. Citizens, Women and Youth founded the Erfolgsfaktor Familie [Family Success Factor] competition to recognise the country's most family-friendly firms. The aim is to publicise success stories, air ideas and highlight the fact that family-friendly policies benefit both employees and employers. In 2005 and 2008, WDR mediagroup was among the winners in the SME category.