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Press Releases

Press releases 2016

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Modelling, blogging, being creative: WDR mediagroup presents its new pre-teen series “Hayden’s Dream” at MIPCOM

Copyright: WDRmg/Bryncoed Productions

WDR mediagroup (WDRmg) will be presenting a brand new series project at this year’s MIPCOM (17th to 20th of October in Cannes): “Hayden’s Dream” is set in the glamorous world of fashion and is geared especially towards kids between 10 and 13 years of age. The Cologne-based company has taken on the global distribution of the high-quality live-action series, which is scheduled to be produced by Bryncoed Productions beginning next spring. The first season will feature 26 half-hour episodes.

“Hayden’s Dream” offers above all girls and young teenagers a lot of themes to relate to. The main character, Hayden, is curious and creative, but also shy and vulnerable. On her way from being a model to designing her own fashion collection, she has to face a lot of everyday challenges. Experienced authors, such as Holly Phillips (“Dance Academy”, Hank Zipper”), and producer Foz Allan (“Wolfblood”, “Hetty Feather”) are on board to ensure highest quality standards in a wide variety of topics.

Foz Allan, Executive Producer at Bryncoed Productions: “‘Hayden’s Dream’ is modern television for children and young teenagers. We use contemporary storytelling devices to explore the joyful struggle of finding yourself and being true to yourself. ”

Andrea Zuska, Chief Content Officer at WDRmg: “Set in the world of fashion and specifically aimed at children and pre-teens on the verge of adulthood, the series fills a gap in the market. It perfectly complements our range of programmes for children and youths, as we now have something appropriate in our portfolio for all age groups and areas of interest.”

Besides “Hayden’s Dream”, WDRmg will also be offering programmes for pre-schoolers between 3 and 5 years of age, such as the animated series “Gigglebug”. Programmes for children aged 5 to 9 include the edutainment format “The Maus” and the upcoming animated detective series “Dougie Noir”. A further recent addition to the portfolio is “WildWoods”: a live-action comedy featuring puppets, filmed in the forests of Canada and Northern Ireland.

Other key areas for WDRmg to focus on at MIPCOM are the marketing of innovative TV formats that are available for international adaptation as well as the recruitment of (co-)production partners for realising future projects in children’s television. Once again a partner of the German Pavilion, WDRmg can be visited at stand P-1.J24-K23.

Press release: "Hayden's Dream" (PDF)Image: "Hayden's Dream" Logo (JPG)
Photos and logos

Photos and logos

Rechte: Patryk Kosmider - Fotolia
This area contains printable press photos from the WDR mediagroup that are available for download.
 
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"Gigglebug" comes to Channel 5's "Milkshake!"

Copyright: Gigglebug Entertainment The British broadcaster is betting on Gigglebug’s international popularity in the online world and will stream the episodes of the series on Milkshake!’s first ever YouTube channel as well as on the block’s website, milkshake.tv.

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Reality and Comedy: New orginal WDR-formats on the market

Copyright: WDR Content buyers from all over the world can now purchase the rights to produce international adaptations or remakes of the brand new reality formats "My Garden on a Plate" (pictured) and "Made with Love" as well as the fictional comedy series "Suck it up!".

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"Little Sandman" added to sales catalogue

Copyright: Rundfunk Berlin-Brandenburg (rbb) The German cult programme as well as four additional children's formats that deal with dreaming and going to sleep are now available for international TV broadcasting, DVD publication and video on demand exploitation.

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"Shaun the Sheep": New licensed products for pet accessories

Copyrights: Trixie Heimtierbedarf Trixie, the European market leader for pet supplies, will expand its popular range of "Shaun the Sheep" accessoires. Pet-owners can look forward to new plush squeak toys and cosy dog comforters.

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“WildWoods”: broadcasting rights available now

Copyright: Sixteen South The new live action series by Irish production studio Sixteen South will be filmed in summer 2017. It features puppets in beautiful outdoor locations and aims to encourage children to appreciate nature.

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Kavaleer and WDRmg team up for "Dougie Noir"

Copyright: Kavaleer, WDRmg 2016 Kavaleer Productions and WDR mediagroup will collaborate on a new 52 x 11 action-comedy series for 6-11 year olds, "Dougie Noir". The (estimated) €4.5m series is scheduled to begin pre-production Summer 2017.

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On the way to new heights in international commercial orbit

Copyright: NICI Q Pootle 5 travels at full throttle, and not just aboard his spaceship! Renowned toy manufacturers NICI and Bullyland will launch a range of new merchandising products at retail stores across Europe and beyond.

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