WDR mediagroup
Neuer Markenkern: Außergewöhnliches Event für WDR 4-Werbekunden
Spannende Erkenntnisse
Etwa 70 Werbekunden aus NRW wurden von der WDR 4-Führungsetage auf eine interessante Entdeckungsreise rund um die Zielgruppe 50+ mitgenommen. In einem Bühnenprogramm präsentierten Wellenchefin Rena Pieper, Musikchef Tom Petersen, Moderator Ernst-Marcus Thomas und Redakteur Philipp Hohage lebhaft und authentisch ihren Sender.
Emotionale Kundenbindung
Dank der ungewöhnlichen Location und der Einbindung des WDR 4-Teams ist es der WDR mediagroup gelungen, den neuen Markenkern der Radiowelle glaubhaft und persönlich zu vermitteln. So konnten die Kunden nicht nur etwas Neues über die Zielgruppe 50+ lernen, sondern auch unmittelbar mit Verantwortlichen des Senders in Kontakt kommen.
"Gigglebug" comes to Channel 5's "Milkshake!"
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The British broadcaster is betting on Gigglebug’s international popularity in the online world and will stream the episodes of the series on Milkshake!’s first ever YouTube channel as well as on the block’s website, milkshake.tv.
Reality and Comedy: New orginal WDR-formats on the market
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Content buyers from all over the world can now purchase the rights to produce international adaptations or remakes of the brand new reality formats "My Garden on a Plate" (pictured) and "Made with Love" as well as the fictional comedy series "Suck it up!".
"Little Sandman" added to sales catalogue
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The German cult programme as well as four additional children's formats that deal with dreaming and going to sleep are now available for international TV broadcasting, DVD publication and video on demand exploitation.
"Shaun the Sheep": New licensed products for pet accessories
/Shaun_Trixie_teaser_305x200(2).jpg "'Shaun the Sheep': New licensed products for pet accessories")
Trixie, the European market leader for pet supplies, will expand its popular range of "Shaun the Sheep" accessoires. Pet-owners can look forward to new plush squeak toys and cosy dog comforters.
“WildWoods”: broadcasting rights available now
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The new live action series by Irish production studio Sixteen South will be filmed in summer 2017. It features puppets in beautiful outdoor locations and aims to encourage children to appreciate nature.
Kavaleer and WDRmg team up for "Dougie Noir"
/dougie_noir2_teaser_305x200(2).jpg "Kavaleer and WDRmg team up for 'Dougie Noir'")
Kavaleer Productions and WDR mediagroup will collaborate on a new 52 x 11 action-comedy series for 6-11 year olds, "Dougie Noir". The (estimated) €4.5m series is scheduled to begin pre-production Summer 2017.
On the way to new heights in international commercial orbit
/QPootle5_international_products_teaser_305x200.jpg "On the way to new heights in international commercial orbit")
Q Pootle 5 travels at full throttle, and not just aboard his spaceship! Renowned toy manufacturers NICI and Bullyland will launch a range of new merchandising products at retail stores across Europe and beyond.