WDR mediagroup
"Shaun das Schaf": Gastauftritt bei McDonald’s
Breite Palette
Im ersten Schritt konnten die Kinder im Rahmen des "Kids Monopoly" bei McDonald’s eines von 100 Shaun-Fanpaketen gewinnen, bestehend aus einem Grill-Set von Komet, einem Panini-Buch und einem Wand-Tattoo von yourdecoshop.
Marke stärken
Die McDonald’s-Kooperation wurde mit einer Werbekampagne, bestehend aus TV-Spots, In-Store-Werbemitteln, Anzeigen und Mailings, umfassend beworben. Für Friso de Jong, Bereichsleiter Programm-Verwertung bei der WDR mediagroup ein voller Erfolg: "Dank dieser einmaligen Aktion konnten wir die beliebte Marke 'Shaun das Schaf' noch bekannter machen und somit weiter aufwerten – ein echter Gewinn für aktuelle und künftige Lizenznehmer!" Schon heute zählt Shaun zu den erfolgsreichsten Kindermarken mit jeweils 2,5 Millionen verkauften DVDs und Büchern. Im August erscheint die Special Edition der kompletten 3. Staffel auf DVD.
"Gigglebug" comes to Channel 5's "Milkshake!"
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The British broadcaster is betting on Gigglebug’s international popularity in the online world and will stream the episodes of the series on Milkshake!’s first ever YouTube channel as well as on the block’s website, milkshake.tv.
Reality and Comedy: New orginal WDR-formats on the market
/My_Garden_on_a_Plate_teaser_305x200(2).jpg "Reality and Comedy: New orginal WDR-formats on the market")
Content buyers from all over the world can now purchase the rights to produce international adaptations or remakes of the brand new reality formats "My Garden on a Plate" (pictured) and "Made with Love" as well as the fictional comedy series "Suck it up!".
"Little Sandman" added to sales catalogue
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The German cult programme as well as four additional children's formats that deal with dreaming and going to sleep are now available for international TV broadcasting, DVD publication and video on demand exploitation.
"Shaun the Sheep": New licensed products for pet accessories
/Shaun_Trixie_teaser_305x200(2).jpg "'Shaun the Sheep': New licensed products for pet accessories")
Trixie, the European market leader for pet supplies, will expand its popular range of "Shaun the Sheep" accessoires. Pet-owners can look forward to new plush squeak toys and cosy dog comforters.
“WildWoods”: broadcasting rights available now
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The new live action series by Irish production studio Sixteen South will be filmed in summer 2017. It features puppets in beautiful outdoor locations and aims to encourage children to appreciate nature.
Kavaleer and WDRmg team up for "Dougie Noir"
/dougie_noir2_teaser_305x200(2).jpg "Kavaleer and WDRmg team up for 'Dougie Noir'")
Kavaleer Productions and WDR mediagroup will collaborate on a new 52 x 11 action-comedy series for 6-11 year olds, "Dougie Noir". The (estimated) €4.5m series is scheduled to begin pre-production Summer 2017.
On the way to new heights in international commercial orbit
/QPootle5_international_products_teaser_305x200.jpg "On the way to new heights in international commercial orbit")
Q Pootle 5 travels at full throttle, and not just aboard his spaceship! Renowned toy manufacturers NICI and Bullyland will launch a range of new merchandising products at retail stores across Europe and beyond.