Radio advertising

Whether you want to boost sales in the short term or build your brand and image in the long term – whatever your brand’s goals are, advertising on WDR Radio will help you reach your target audience and convince them of your offering in a lasting way.

Well over 74 per cent of the population in North Rhine-Westphalia listens to audio (radio and online audio) every day.*
With 1LIVE and WDR 2, the stations of WDR supported by advertising, you can reach more than five million people particularly efficiently: your message activates and emotionalises listeners in western Germany – and is more cost-effective than other media.

_* Source: ma 2025 Audio II, daily reach, Mon-Fri, German-speaking population aged 14 and over in North Rhine-Westphalia