Karneval im Ersten

THE TV SPONSORSHIP HIGHLIGHT: Your brand at the world-famous Cologne Carnival! With 1.5 million visitors and an almost equally large TV audience, Cologne’s “Rose Monday Parade” is the spectacular highlight of every carnival season. "Das Erste" will broadcast Germany’s largest carnival parade on Monday afternoon.

This gives you the opportunity once a year to showcase your brand exclusively in a uniquely atmospheric setting. Benefit from the positive aura of the Cologne Carnival!

COLOGNE’S “ROSE MONDAY PARADE” ON "DAS ERSTE"

Broadcast time
• Rose Monday from around 3:30 p.m. on "Das Erste"