Sport im MOMA

The "ARD Morgenmagazin" stands for competent journalistic information about current developments at home and abroad. A proven format for success that provides 714,000 viewers daily with comprehensive and independent background information.

Alternating in a weekly format with ZDF, the presenting team delivers attractive sports coverage on "ARD Morgenmagazin".

Six sports segments are available daily for your sponsorship commitment. The approximately five-minute segments can each be filled with an intro and an outro, thus referring to the sponsor a total of twelve times per day.

The “Sport im ARD Morgenmagazin” programme is a reliable source of information and boasts a market share of 22.4 per cent. And that on more than 120 days a year.

In 2025, "ARD Morgenmagazin" will broadcast on odd calendar weeks. 

Scheduled times: Sport on "ARD Morgenmagazin"
• Mon. to Fri. 5:52 a.m., 6:23 a.m., 6:52 a.m., 7:23 a.m., 7:52 a.m., 8:23 a.m.

*Source: Total audience market share – AGF SCOPE 1.11; 01.01.2025 – 30.06.2025; market standard: moving image; evaluation type: TV; convention